ZECO ENERGY
zeco energy website redesign
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zeco energy website redesign 💻
Project Overview
ZECO Energy's website is causing a negative user experience due to confusing layout and navigation, outdated color palette and typography, lack of responsiveness, and unclear call-to-action. This is leading to low engagement and conversion rates, resulting in a loss of potential customers.
In addition, ZECO has low activity on social media platforms, contributing to low website traffic. To address these issues and attract more customers, ZECO needs to revamp its website and social media post strategy, focusing on improving design, user experience, and content, aligned with the company's branding and business objectives.
Design Process
Tools
Whimsical Wireframe
Figma
Protopie
Team
Siyu Julie Yao
ZECO develop team
Role
User flow
Website design
User Experience design
Timeline
Overall: 8+ weeks
Testing: 2 weeks
Redesign Ideation
A clean and simple website design is crucial for easy user navigation and highlighting important information. To achieve this, we replaced the homepage with service pages and optimized the structure and content for user accessibility.
Our navigation menu is clearly labeled, and we added prominent CTA buttons to encourage user action. By prioritizing user feedback and streamlining the design, we removed unnecessary buttons, resulting in faster information access and increased user engagement
Wireframe
The redesign website plan focuses on minimal page navigation and a simple application process. Simplified and optimized the previous complex process based on the new user flow.
< User flow for ZECO Energy Redesign Website>
based on the new user flow, I designed the low-fidelity prototype and added new features like social media links and a newsletter subscription section. The design concept prioritizes simplicity and seamless navigation to increase user engagement.
< Wireframe for ZECO Energy Redesign Website>
UI Design Outcome
A high-fidelity prototype for ZECO Energy's website was developed using Figma after creating a low-fidelity wireframe. The landing page was changed to the service page to cater to the brand value and target audience. Reading content was reduced and a subscription function and social media links were added to assist the marketing team in user management.
< Previous ZECO Energy Website>
A user feedback section was included to showcase Zeco Energy's brand influence, and horizontal scrolling was implemented instead of previous vertical scrolling to improve browsing speed. The service application steps on the Contact page were streamlined to minimize user waiting time.
< Previous ZECO Energy Website>
Final Outcome
The website is now launched and has undergone internal testing, it has received many positive comments and feedback.
The team aim to gather more feedback to further improve the website's functionality and design to provide the best user experience.
What’s Next
As I move forward, I am thrilled to broaden my skills and knowledge in UX/UI design through continued exploration. Additionally, I am eager to collaborate with teams from diverse fields to address intricate design challenges.
With the constantly evolving technology landscape, I am dedicated to staying abreast of the latest industry trends and tools to ensure that my designs are always relevant and impactful.