How can social anxiety issues use emotional empathy to communicate with public through projection art?

Tale of UsAs an audio-visual installation to establish empathy and emotional interaction with the audience. And inform the audience to pay attention to the anxiety caused by social issues, and enhance emotional awareness to deal with this problem.

Tools

Adobe Illustrator

After Effect

Adobe Premiere

Audacity

Role

Illustration design

Projection art

Video Editing

Motion graphic design

Timeline

Overall: 8 weeks

Testing: 2 weeks

"Tale of Us" has been inspired by the theory of emotional empathy.

Nowadays, with the continuous development of society and the emergence of social issues, anxiety is becoming a common state of mind. In a sense, we can say that we have entered the era of "national anxiety". Social anxiety is the public's anxiety and insecurity in the face of many social uncertainties, which gradually affects our mental health to a certain extent.

"Tale of Us" will be used for indoor exhibitions which are related to mental health and social issues, such as science gallery

It establishes emotional empathy with the audience through personal experiences or stories in the form of audio visual narratives, and helps the audience to face the impact of social anxiety in order to reduce its impact on stress levels.

  • The target people are those who are 18- 40 years old who are experiencing social anxiety or those who don’t know about social anxiety. The target location is the indoor public space of the Science Gallery. The project goal is to reduce the social anxiety of the target people or to pay attention to social anxiety. "Tale of Us" has been inspired by the theory of emotional empathy. It establishes emotional empathy with the audience through personal experiences or stories in the form of audio visual narratives, and helps the audience to face the impact of social anxiety in order to reduce its impact on stress levels.

  • The project will collect a real personal experience of social anxiety, and use the plot of the story to express it in an animated way, using it as a key point to build an empathic relationship, to express the inner feelings and state of the storyteller in an audio-visual narrative way, and to build an empathic relationship with the storyteller at the time of the viewing, to achieve the effect of guiding the audience. Motion graphics production, sound capture and video projection are the technics used. The video is synthesized after the visual and voice capture and projected on the projection area (e.g. whiteboard, screen, wall, etc.) by means of a projector.

  • I finally chose to use one of the stories collected through interviews with six people. The reason for this selection is that the overall story has a sense of rhythm and it is easier to stimulate the audience's empathic emotions through the use of key words, while the content is also consistent with the research direction of this project, and the experiences about different life stages in the story can be also mapped to the emotions caused by different social issues. At the end of the story the author talks to the viewer about his personal transformation giving positive guidance, which brings the culmination of the narrative. The motion graphics and text in this project will use colors to distinguish between the emotional content of each life stage. The use of colors serves to convey the mood and inner world of the storyteller.

  • The motion graphics part of the project requires extracting key information from the story and creating vector graphics before making the motion effects. Motion graphics production, sound capture and video projection are the technics used. The video is synthesized after the visual and voice capture and projected on the projection area (e.g. whiteboard, screen, wall, etc.) by means of a projector. The story was read with a human voice, and the reading pace and mood were adjusted according to the storyline to keep the overall recording better integrated with the story. As for the video mapping, I used AE for projection positioning, and projected corresponding content at different times and different areas according to the story line, so that the rhythm of the story can be echoed with the video projection, gradually adding to the atmosphere. Using the indoor exhibition room as the target location, I first mocked up a sketch of the scene for the indoor project, and then, based on the information in the sketch, I mocked up the final exhibit.

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