After conducting user research and collecting feedback on the current user experience of the Flybuys app, we have identified some key issues and developed corresponding solutions. As a result, we have created a plan to redesign the Flybuys app, which includes the following features:

• Visualizing and presenting the status of loyalty points through data visualization to enhance the user experience.

• Adding a quick access feature for users to view and manage their e-receipts.

• Displaying nearby locations where Flybuys can be used to increase user engagement.

• Optimizing the structure and content hierarchy of push notifications to improve user comprehension and readability.

• Simplifying the user interface to minimize page and content complexity, resulting in a smoother and more straightforward user experience.

• Adding a night mode option to increase visual comfort.

During the UX/UI design ideation phase, we identified areas for improvement and redefined the user flow. Using Whimsical Wireframes, we converted our initial hand-drawn sketches into low-fidelity wireframes. Then we refined the wireframes according to the Flybuys app redesign plan that we had developed. After three rounds of user testing and incorporating feedback for improvements, we progressed to creating high-fidelity prototypes.

We used the low-fidelity wireframes to create a high-fidelity prototype in Figma. In the process, we redesigned the interface elements and layout of the existing Flybuys app, adding new features like quick access to point history, e-receipts, and night mode toggle. The card sizes were reduced and modified with rounded corners and shadows, also the page information was simplified and categorized. Additionally, we streamlined the registration steps to improve the user experience.