ZECO Energy's current digital presence is negatively impacting user engagement and conversion rates. The existing website suffers from a confusing layout and navigation, an outdated color palette and typography, lack of responsiveness, and unclear call-to-actions. This poor user experience is resulting in a loss of potential customers. Additionally, ZECO's low activity on social media platforms is contributing to minimal website traffic.

• Website Redesign:

  • Simplify the layout and navigation for a more intuitive user experience.

  • Update the color palette and typography to reflect modern design standards and ZECO's brand identity.

  • Ensure the website is fully responsive across all devices.

  • Implement clear and compelling call-to-actions to drive user engagement and conversions.

• Social Media Strategy:

  • Increase activity on social media platforms to boost website traffic.

  • Develop engaging content that aligns with ZECO’s branding and business objectives.

  • Create a cohesive visual and content strategy to enhance brand awareness and customer engagement.

A clean and simple website design is crucial for easy user navigation and highlighting important information. To achieve this, we replaced the homepage with service pages and optimized the structure and content for user accessibility. Our navigation menu is clearly labeled, and we added prominent CTA buttons to encourage user action. By prioritizing user feedback and streamlining the design, we removed unnecessary buttons, resulting in faster information access and increased user engagement

The redesign website plan focuses on minimal page navigation and a simple application process. Simplified and optimized the previous complex process based on the new user flow. Based on the new user flow, I designed the low-fidelity prototype and added new features like social media links and a newsletter subscription section. The design concept prioritizes simplicity and seamless navigation to increase user engagement.

A high-fidelity prototype for ZECO Energy's website was developed using Figma after creating a low-fidelity wireframe. The landing page was changed to the service page to cater to the brand value and target audience. Reading content was reduced and a subscription function and social media links were added to assist the marketing team in user management. A user feedback section was included to showcase Zeco Energy's brand influence, and horizontal scrolling was implemented instead of previous vertical scrolling to improve browsing speed. The service application steps on the Contact page were streamlined to minimize user waiting time.